The environments in our life become normal and we start to overlook important details. For example, do you ever drive home and forget whether the lights were red or green? It's a normal response to an overload of information, because our brains are biased towards the novel.
However, this can work against us. Inefficiencies start small, then slowly build up, compounding over time. Many businesses can not dedicate valuable resources to parsing out the optimal way to design environments around desired outcomes.
Monte Group Consulting brings ethnographic methods from archaeology and anthropology to understand the environment, and then uses behavioral economics to recommend changes that promote desired outcomes. Finally, we harmonize anthropologic qualitative methods, with data science backed quantitative analysis to find what the data are saying, and eliminate the slack.